That depends, in all honesty. Does your corporate culture suggest that some viral and digital outreach via social media must be prioritized? If so, then go for it! If not, you don’t need to focus so much on the Facebook, Twitter, LinkedIn, and MySpace stuff, because all it’ll do is distract from the necessity of building a business and generating leads, revenue and profit.
Social Media as an “Option”
Believe it or not, yes, social media — while at the forefront of our ability to market and achieve visibility — isn’t for everyone. Yes, you need a website, yes, you need contact information, yes you can promote and market links to your heart’s content. But if your major mode of marketing mojo works — such as flyers from car to car, or door to door — or word-of-mouth marketing is enough for your local needs in generating your revenue goal, then why bother with the tweets and likes? Save them for when you’re planning birthday parties with your family.
You’ve Got to Love These True or False Discussions!
You may have seen Joe Delfgauw’s “True or False” most recently, and if you have — bravo. This is designed to get you thinking about the concept — but more so, about whether or not a particular concept should apply to you. So ask yourself the question:
Do you need social media? Do you really need social media? Just ask Mr. Spock, in all his infinite Vulcan wisdom, and maybe he would know the answer.
This is just one of the many questions a board of directors, CEO or COO may ask when developing the basic business structure and plan to propel the budding company toward stardom and successful operations.
I will say this, though: it’s ironic that I’m using social media to my advantage right now to reach people with this article! So I guess for me the answer’s simple: it’s true. What is it for you?