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Link Building by Rewarding People That Link to You
By BFBpro | August 7, 2008
By James Orr
First, I do not presume to know your exact business, but I am going to share with you a strategy I use in my business and I encourage you to adapt it to work within the limitations and differences of your business.
So, here is a great way that you can build lots of people linking back to your website: bribe them. Now, before I get bashed for contradicting myself by many people who may have read my other article on how paying for links to your website is like paying for sex, I want to admit that it may seem similar.
However, I do justify it in my own mind a bit differently. Maybe you see it the same way I do. Maybe you don’t and maybe you do want to throw stones for the contradictory advice.
Here is one thing that I do… I encourage people to link to my website and when they do, I track the number of people that come to me from their link and I reward them with points they can redeem for additional content, audio downloads, courses and other things of that nature. It is more like an affiliate program that doesn’t pay cash than it is buying links if you want to look at it that way.
However, there are some variations that you might consider to make it work for your business. If someone were to link back to your website, perhaps you’d want to send them, completely unsolicited, a thank you letter in the US Mail (e-mail is cheap and thought of as cheap, take the time to mail a thank you letter and it is memorable). If they add another link, maybe give them a gift card to have a cup of coffee on your. Use your imagination, but is a link worth a $5 gift card? A link from most websites, I’d say yes.
James Orr is a professional real estate investor and marketing expert.
He runs over 300 websites including a marketing blog about holding your marketing ruthlessly accountable to results at http://RuthlessAccountability.com
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