Posts
« Top Five Reasons Why Reciprocal Link Requests Are Turned Down by Experienced Webmasters | Home | Link Building Strategies For Handyman Services »
Deep Linking — Get Your Website Out of the Gutter
By BFBpro | August 17, 2008
By Ronald Busky
Increasing the number of inbound links to your website is a critical part of any SEO campaign. Since the search engines rate your website partially based on how popular it is (the number of back links you have), getting better and more back links to your website will help improve your rankings.
One critical element that is often overlooked in developing an inbound linking strategy is the importance of obtaining deep links to your website. A deep link is pretty much any link that goes to your website that does NOT point at the homepage. With deep linking, you want to build links to the important internal pages of your website. This will help improve the PageRank of these internal pages and get them indexed if they are not already.
Focus on deep linking when:
- Your homepage has a high PageRank but important internal pages have little or none (this may also be a symptom of a bad internal linking strategy)
- A good number of pages on your website aren’t getting indexed by the search engines or have low PageRank
- You’ve optimized internal pages on your website for highly competitive search terms
As you would do with homepage link requests, you’ll want to seek keyword-rich links from relevant websites for the internal pages on your website. Since most free website directories won’t give you links to internal pages on your website, you may want to consider paying for links or exchanging links for these pages. Of course, the better and more useful the content is on your internal pages, the easier it will be to get good links.
Ronald Busky is a web marketing specialist with THAT Agency, a web development company.
Article Source: http://EzineArticles.com/?expert=Ronald_Busky
http://EzineArticles.com/?Deep-Linking—Get-Your-Website-Out-of-the-Gutter&id=1404609
Topics: Guest Writer Posts |
August 20th, 2008 at
Thanks for the article, very cool. Understanding this SEO stuff if proving to be very interesting but challenging at the same time.
LOL the other 1/2 of the blogging job
August 29th, 2008 at
[...] Source: search engine optimization [...]
September 4th, 2008 at
Worth adding that it’s just as important to make sure that the link matches the most important keyword on the destination page. If we were linking to our website design page we would far rather have a Website Design link than a Blue Stag Studio link. Adds relevance and Google loves relevance!